After an extensive brand strategy we have started the roll out in line with the brand's new positioning.
The Arbor-Gold and Wisdom Story:
Aged wood is a rare natural resource. No two trees are identical.
Each is unique in its splendour that it showcases its own journey.
Under the wisdom, insight and guiding care of Pierre Cronje,
it reveals a transformed and valuable form.
- THE ALCHEMY OF WOODAdvertising, Art Direction, Web Design2013
The Dante Project is a book design project that resulted from collaboration between well known South African Artist, Judith Mason, acclaimed author Johan de Lange and Architect Ettiene Koekemoer.
The Book and its Design Concept is the brainchild of Ettiene Koekemoer.
Flame was approached as graphic design partner to design the page layout of this unique book and to handle the pre production requirements. The book consists of three parts and a too scale maquette of two 12 meter canvasses and 14 hand carved totem poles. The 3 parts were all hind printed and bound. Specialised processes included blind embossing and laser cutting onto wood and paper.Publishing, Design, Fine Arts2012