Like people, brands have unique characteristics and personalities. A well-conceptualised brand identity send out the right message to the target audience. A company’s brand image should always be aligned with their business strategies.
Designing and creating a distinguishing logo and brand image lays a solid foundation for success. These visual cues and characteristics help to set a business apart from its competitors.
What is a brand identity?
‘Brand identity’ is a term for the elements that make a business and its clients connect with one another, building loyalty and association. The standard design assets that contribute to the brand identity include the logo, business cards, email signatures, website, signage and packaging. This visual identity can extend to interior design, vehicle branding, letterheads and other corporate communication elements.
Developing a brand identity manual will ensure that there is consistency across all visual elements and brand identity touchpoints. This manual will help to guide the use of the brand imagery across print and digital platforms. It also outlines the correct colour schemes and secondary graphic elements associated with a brand.
Flame Design has been creating original brand identities for businesses since its inception in 1999. Our partners are from various industries, including communications, media, publishing, health, food, tourism, hospitality, environmental, retail, agricultural and NGOs.