While most people know that the written content on their websites needs to contain keywords that search engines look for, there are numerous other SEO techniques that website owners should be using. These include headline tags, linking with other web pages and customising the URLs.
Besides these SEO techniques, there are three basic laws of SEO that are unwritten but fundamental to a website’s success. These laws are brand queries, user experience and adapting to SEO changes. Website owners need to adhere to these three unwritten laws of SEO that will ensure their website features highly on search engine results pages.
Most internet users will search for branded products when looking to make an online purchase. Brand names are what usually separates brilliant companies from mediocre ones. Therefore, consumers will usually click on a link that has a recognisable brand in the search results.
It’s important to try to establish a brand reputation for your business. You can then utilise that reputation for SEO keywords and leverage searches for your brand name. Google and other search engines will always recommend brands higher up in their search results lists. Social media websites, such as Facebook and LinkedIn, will do the same.
This is because these sites want to provide the best user experience by recommending the best products. Well-known brands are more likely to offer quality products and value-added services than unknown businesses with no reputation. Bigger brands are featured higher on Google searches – it’s a well-known fact. Start building and growing your brand reputation to steadily improve your SEO.
No matter how good your SEO has been, if your website is not user-friendly, it will not rank highly on Google. SEO and user experience go hand-in-hand. Google knows how user-friendly a website is by tracking the time users spend on the site; the shorter the period of time, the worse the user experience.
If a website has a bad user interface, which leads to a terrible user experience, the user will simply click back to Google. Since search engines want to suggest only the most helpful websites to their users, they will penalise hard-to-use sites. These user metrics allow search engines to accurately establish the quality of the user experience of each website.
Adapting to SEO changes
Search engine algorithms change regularly. This means that SEO adapts too. Website owners need to stay abreast of these changes and adapt at the same time. This will allow websites to consistently rank higher on Google because they are always up-to-date with the latest SEO techniques.
SEO is a multifaceted practice that can feel complicated, which puts many website owners off. Once you feel like you’ve got the hang of SEO, the algorithms change. However, it is still important for website owners to read about SEO and constantly be in the know of the latest changes. This will ensure the long-term survival of any website.
If you don’t adapt with technology and the latest SEO techniques, your website will fall behind and it will be extremely difficult to catch up again. This, along with the first two fundamental rules of SEO, will keep your website at the top of search engine results. They will boost traffic and lead to an increase in sales for your business.