Flame Design embarked on a nationwide project in partnership with the Networking HIV and AIDS Community of South Africa (NACOSA) to stimulate conversation on university campuses about lesbian, gay, bisexual, transgender and intersex (LGBTI) rights.
The campaign, called Campussex, was established to make a positive impact in the lives of sexual minorities at South Africa’s university and higher education campuses. One of the major goals of Campussex was to open up safe spaces for dialogue between gay and straight students and to educate them about safe sex and LGBTI issues.
Flame Design embarked on an elaborate photography and design campaign to bring Campussex to life. The images and graphics were used to create visual collateral that was disseminated at various university campuses. The collateral included posters, banners, brochures and a fully-functioning website.
Flame Design specifically chose models for the photography portion of the project that would appeal to a balanced audience. There were no stereotypes or extremes of appearance in the photographs – instead, catchy copy was used to attract the viewer’s attention.
The purpose of Campussex
The campaign and website was established to promote sexual health across the board. “This is a non-judgmental and non-discriminatory space that respects diversity in all its forms,” reads the homepage of the website.
Campussex.co.za is a safe portal that provides access to information on safe sex practices, frequently-asked questions (FAQs) and various sexual orientations. It also covers topics such as sexually-transmitted infections (STIs) and HIV & AIDS.
The website also contains the contact information of various campus co-ordinators and counsellors at multiple universities across the country. Campussex.co.za enables students to easily join the conversation about diversity and acceptance, specifically with regard to the LGBTI community and sex.
The campaign celebrates sexual diversity and various relationship structures based on individual preferences. It embraces the idea of being educated and aware of safe sex practices.
Background information and NACOSA
LGBTI persons are still victims of bullying, harassment and sexual violence in South Africa. They are targeted not only because of their sexual preferences, but also because of their gender identity and the outward expression thereof.
While the South African Constitution is regarded as one of the most progressive on the continent, society in general does not appoint the same respect of rights to LGBTI people. There is still a lack of access to safe health and security services for LGBTI citizens, where they will not be further stigmatised.
The assumption should not be made that schools, universities, hospitals, police stations and places of worship are safe spaces. NACOSA aims to build safe and healthy communities by working with various stakeholders and institutions. It has established a network of over 1500 organisations who collectively want to tackle HIV and AIDS in southern Africa.
NACOSA aims to pinpoint the causes of negative attitudes towards the LGBTI community and citizens living with HIV and AIDS. They hope to advocate and create opportunities for sexual minorities through a human rights-based model of practice.
NACOSA’s goals for the Campussex project were to conduct anonymous surveys at the various higher education campuses and to establish LGBTI-friendly health services. They worked to improve access to healthcare for LGBTI students at some of South Africa’s more remote campuses.