Video content is a popular medium with audiences. Watching a video requires little effort from the viewer and the visual aspect makes it far more interesting than written articles. Consumers are far more likely to watch a video than they are to read paragraphs of text.
Marketers and advertising agencies can maximise their reach and boost sales by using video content. Video content also has the added benefit of being favoured by search engines when it comes to user queries. A video is likely to rank higher than an article on Google’s search results pages.
Increasing the reach of a campaign can help you to attract more viewers, and in return boost sales. Here are a few steps that will help you to leverage video content in your marketing campaigns.
No need for expensive film gear
Although the quality of the videos that are filmed on digital cameras is amazing, most smartphones are capable of shooting high-resolution videos too. If you have the budget and need for high-quality videos, then use a DSLR camera with a proper microphone.
However, today’s technology has enabled smartphones to record crisp videos with enhanced microphones – making them good enough to produce a video. If you don’t have the budget for expensive film gear, don’t worry, a phone will do the trick.
Many smartphone manufacturers also produce apps that allow you to edit and create videos quickly. These apps include licensed music that can be used in the background of the video. An entire video can be recorded and edited on a single hand-held device, so get started as soon as possible.
Make the video engaging
It is important to make your video interesting and engaging to keep viewers interested. The first 10 seconds of the video need to catch the viewers attention and pique their interest. Ask questions, supply answers and give useful tips that can benefit the viewer.
Your goal should be to genuinely help the viewer in some way. If there is a problem that you can solve, make a video about it. If there is some handy advice that you’d like to share film it. Be friendly and sincere in your videos as this will also make it more engaging for the viewer.
One of the key aspects of making a video engaging is to include a call-to-action at the end. You want to drive people to do something, preferably on your website, at your company or at one of your stores. The video should encourage viewers to take action and do something – this is what generates sales.
Find the most popular keywords for the video name
Videos work like articles; you need to have keywords in the title of the video in order for search engines to easily find it. Make use of tools such as Google AdWords to find the most popular keywords that are currently being searched for on the platform.
AdWords will suggest synonyms and search terms that perform well in online searches. Use these keywords to structure a successful title for your video. This will improve the search engine optimisation (SEO) of your video and will improve its ranking on search engines.
Don’t forget to include additional keywords in the keyword fields on social media channels. Ensure that all the right words, phrases and sentences are included before publishing the video on social media.
Upload the video to all social platforms
Most people assume that YouTube is the only platform for video. While it is the biggest and most successful, it should not be your only port of call. Upload your video to Facebook, LinkedIn, Vimeo and any other social media channel that you have.
This practice is all about maximising reach. The more channels you put the video on, the more viewers you will attract. Also note that you should not simply share the YouTube link of the video on the other platforms. You need to physically upload the video to every channel.
Once you’ve uploaded and published the video, your subscribers will be notified. Send an email to your mailing list, if you have one, with links to all the social media channels. Your email subscribers can then click on their preferred social platform link and watch your video.
Respond to comments on the video
If you want your audience to be engaged, then respond to their comments on your videos. This will help to build trust and establish a positive relationship with viewers. In turn, they are more likely to support your campaign and become paying customers.
Audience retention stems from good customer service. Even if you receive negative comments, reply courteously and promptly. By engaging with your audience through responses, you can boost sales and improve customer loyalty.