Marketing and advertising is an ever-changing industry. The future cannot be predicted but one thing is certain; the customer journey is changing. Brands are competing for attention and consumers are spoilt for choice. People are bombarded with thousands of messages, adverts and social media posts every day, so advertising agencies need to work hard to grab the viewers’ attention.

Agencies need to change, transform and adapt their strategies to keep up with shifting consumer needs. Agencies need to focus on solving big problems for their clients rather than on winning awards. In this highly digitised age where the audience is global but attention spans are minimal, agencies need to be smart if they are to survive.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” disabled_on=\”off|off|off\” admin_label=\”Featured Image Section\” _builder_version=\”3.23.3\” border_width_top=\”1px\” border_color_top=\”#576578\” border_style_top=\”dotted\” border_color_bottom=\”#576578\” border_style_bottom=\”dotted\” custom_margin=\”10px|30px||30px\” custom_padding=\”10px||0px|||\” global_module=\”7027\”][et_pb_row admin_label=\”Featured Image Row\” _builder_version=\”3.26.3\” _dynamic_attributes=\”background_image\” background_image=\”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\” background_size=\”initial\” border_color_top=\”#576578\” border_style_top=\”dotted\” link_option_url=\”/publishing/book-design/\” custom_css_main_element=\”background-size: 750px;||min-height: 422px;\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” _builder_version=\”3.23.3\” custom_padding=\”0px||0px||true\”][et_pb_row custom_padding=\”12px|30px|0px|30px|false|true\” _builder_version=\”3.25\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][et_pb_text _builder_version=\”3.26.3\” text_font=\”||||||||\” text_font_size=\”10.5px\” header_font=\”||||||||\” header_2_font=\”|||on|||||\” header_2_font_size=\”12px\” header_2_line_height=\”1.6em\”]

The enduring agency of the future is not the agency of today. Business models need to change, priorities need to be realigned and advertising messages need to have more of an impact on the audience. These are the qualities of an enduring agency…

Become a business partner

The ad agency of tomorrow needs to be an irreplaceable long-term business partner. They need to be invested in the brands they represent; dedicated to the success of their client’s businesses. Agencies need to position themselves as the in-house marketing team for their clients’ companies.

The success of a client’s brand directly determines the success of the agency. Marketers need to ask hard questions about the client brief – challenge it, adapt it and make it their own. They are the experts and know what marketing methods work best. This will help to deliver maximum results for the client.

Become accountable for results

Agencies of the future need to take pride in their work and be accountable for the results of their campaigns. Agencies may have the right strategies, creativity and communication plans, but these are no good without accountability and set goals.

Marketers need to set key performance indicators (KPIs) that will allow them to track the performance of their campaigns and adjust them where necessary. By being accountable for their results, agencies can deliver more bang for their buck and retain the business.

Become agile and adaptable

Agencies that can adapt to change will stand the test of time. This industry is all about survival of the fittest and, as nature has proven, the most agile and intelligent will survive. Agencies need to play to their strengths; develop them and nurture them, but also adapt with the times and learn how to grow.

Marketers need to constantly evaluate their position and roles – be open to change and shifting technologies. Previously successful marketing tactics do not necessarily work anymore. Billboards and scripted television commercials no longer drive the most sales. This is proof that the industry has changed and agencies need to fit in or fall away.

The aim for agencies should be to improve themselves and deliver quality services to clients. Instead of trying to beat the competition, agencies need to remain introspective and constantly ask how they can better themselves for the good of the brands they represent. The best way to retain business is to offer exceptional client service, meaningful advertising campaigns and traceable results.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” _builder_version=\”3.26.3\” border_color_bottom=\”#576578\” border_style_bottom=\”dotted\” custom_padding=\”0px||6px||false|false\” global_module=\”12072\”][et_pb_row custom_padding=\”12px||0px||false|false\” _builder_version=\”3.26.3\”][et_pb_column type=\”4_4\” _builder_version=\”3.26.3\”][et_pb_text _builder_version=\”3.26.3\” text_text_align=\”center\” header_2_font=\”|600||on|||||\” header_2_text_color=\”#f36c21\” header_2_font_size=\”12px\” text_font_size__hover_enabled=\”on\”]

View Related Projects//

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” fullwidth=\”on\” _builder_version=\”3.26.3\” border_width_top=\”1px\” border_color_top=\”#576578\” border_style_top=\”dotted\” custom_margin=\”0px|30px||30px|false|true\” custom_padding=\”0px||||false|false\” global_module=\”12073\”][et_pb_fullwidth_menu menu_id=\”98\” active_link_color=\”#f36c21\” _builder_version=\”3.26.3\” menu_font=\”|||on|||||\” menu_font_size=\”12px\” background_enable_color=\”off\” text_orientation=\”center\” custom_margin=\”0px||||false|false\” custom_padding=\”0px||||false|false\” menu_text_color__hover_enabled=\”on\” menu_text_color__hover=\”#f36c21\”][/et_pb_fullwidth_menu][/et_pb_section][et_pb_section fb_built=\”1\” admin_label=\”Article Footer Info – Section\” _builder_version=\”3.26.3\” custom_padding=\”5px||0px||false|false\” global_module=\”10650\”][et_pb_row custom_padding=\”40px||40px||true|\” custom_padding_tablet=\”30px||30px||true\” custom_padding_phone=\”15px||15px||true\” custom_padding_last_edited=\”on|desktop\” _builder_version=\”3.25.3\” background_image=\”https://flamedesign.co.za/wp-content/uploads/2019/05/flame-design-multi-disciplinary-agency-3.png\” background_size=\”contain\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][et_pb_text admin_label=\”Contact Details\” _builder_version=\”3.26.3\” text_font=\”||||||||\” text_orientation=\”center\” custom_padding=\”20px||20px||true\”]

Flame Design is multifaceted design studio based in Cape Town, South Africa. We specialise in a variety of services, including production, design, photography, publishing, digital media and art.

CONTACT INFO: Phone:+27 (0)21 462 3660, Email: danie@flamedesign.co.za, fanus@flamedesign.co.za

FOLLOW US: FACEBOOK, INSTAGRAM, LINKEDIN and YOUTUBE for more information on our offerings and the latest industry news.

[/et_pb_text][et_pb_button button_url=\”https://flamedesign.us3.list-manage.com/subscribe?u=ffa35e4ec03c1b6e6945fbc0e&id=316a71d344\” url_new_window=\”on\” button_text=\”Newsletter\” button_alignment=\”center\” admin_label=\”Newsletter Button\” _builder_version=\”3.26.3\” custom_button=\”on\” button_text_size=\”12px\” button_text_color=\”#ffffff\” button_bg_color=\”#576578\” button_border_width=\”0px\” button_border_radius=\”0px\” button_font=\”|||on|||||\” button_use_icon=\”off\” custom_padding=\”2px||1px\” button_bg_color__hover_enabled=\”on\” button_bg_color__hover=\”#89939f\”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]

The post Qualities of an enduring agency appeared first on Flame Design.

Advertising is a highly competitive industry in South Africa. With so many agencies of various sizes competing for the lion’s share of the audience, South Africans can easily get lost in the swarm of adverts they get bombarded with every day. To stand out from the crowd, agencies need to become a little more edgy and grab the audience’s attention.

Average advertising campaigns with cringey jingles and lame catch phrases won’t win over an audience. Consumers are becoming experts at blocking out and ignoring most of the adverts they see. It’s a case of too many messages and not enough clout.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” disabled_on=\”off|off|off\” admin_label=\”Featured Image Section\” _builder_version=\”3.23.3\” border_width_top=\”1px\” border_color_top=\”#576578\” border_style_top=\”dotted\” border_color_bottom=\”#576578\” border_style_bottom=\”dotted\” custom_margin=\”10px|30px||30px\” custom_padding=\”10px||0px|||\” global_module=\”7027\”][et_pb_row admin_label=\”Featured Image Row\” _builder_version=\”3.26.3\” _dynamic_attributes=\”background_image\” background_image=\”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\” background_size=\”initial\” border_color_top=\”#576578\” border_style_top=\”dotted\” link_option_url=\”/publishing/book-design/\” custom_css_main_element=\”background-size: 750px;||min-height: 422px;\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” _builder_version=\”3.23.3\” custom_padding=\”0px||0px||true\”][et_pb_row custom_padding=\”12px|30px|0px|30px|false|true\” _builder_version=\”3.25\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][et_pb_text _builder_version=\”3.26.3\” text_font=\”||||||||\” text_font_size=\”10.5px\” header_font=\”||||||||\” header_2_font=\”|||on|||||\” header_2_font_size=\”12px\” header_2_line_height=\”1.6em\”]

If agencies are going to stay relevant and succeed in the future, they need to inspire action and hit the consumer with some fire and flair. Agencies can afford to be more edgy in South Africa; finding a sense of humour and speaking to the audience in a tone to which they can relate.

The days of politeness and soft-selling are gone

Those adverts that position a brand as overly-friendly and helpful are not as effective anymore. Audiences can see through fake slogans and actors with whitened teeth. Too many agencies are still trying to soft-sell brands through happy and fuzzy television adverts. The messages are the same – “we’re here for you”, “trust in our friendly employees” and “your happiness is our priority”.

The best way to stand out now is to take risks. Agencies don’t need to hold back; they should be more direct and in-your-face if they are going to make the consumer sit up and pay attention. Being real about issues is the first step to getting the audience on your side.

Nando’s sums this up and proves a point. By tackling issues of race, politics and black economic empowerment (BEE) in their advertising campaigns, the brand has formed a reputation for being no-nonsense and upfront. People remember their adverts; they get consumers talking and they use a good dose of humour to remind South Africans why the county is so unique.

Edgy adverts are the most memorable

To be effective, you need to be memorable. The consumer needs to have your brand at the top of their mind. Being edgy is the best way to have an impact on the consumer. Another tactic to stand out from the competition is to call them out in your adverts.

One of the best examples of this subtle shade-throwing came from Netflix. Their Man in a Van advert had consumers laughing at the complexities of owning a DStv account. Netflix not-so-subtly called out their rival, DStv, in a bid to show consumers how easy it is to sign up and own a Netflix account.

This cheeky approach can also be seen in the advertising war between Mercedes-Benz and Jaguar. There’s no harm in making fun of your competitors through a bit of good banter and audiences love it. They get involved and these types of adverts often go viral online.

Agencies who are not afraid to push boundaries will be victorious. They will stand tall among the field of agencies and distinguish themselves above the rest. Being edgy does come with risks – if done insensitively or by going too far, agencies can land up in legal trouble or alienate their audiences.

However, in a fight for market share, South African agencies do need to start taking more risks and trying new approaches. They need to embrace their edge, use their voice and take a competitive stance in order to win over consumers.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” admin_label=\”View Related Projects – Section\” _builder_version=\”3.26.3\” border_color_bottom=\”#576578\” border_style_bottom=\”dotted\” custom_padding=\”0px||6px||false|false\” global_module=\”12072\”][et_pb_row custom_padding=\”12px||0px||false|false\” _builder_version=\”3.26.3\”][et_pb_column type=\”4_4\” _builder_version=\”3.26.3\”][et_pb_text _builder_version=\”3.26.3\” text_text_align=\”center\” header_2_font=\”|600||on|||||\” header_2_text_color=\”#f36c21\” header_2_font_size=\”12px\” text_font_size__hover_enabled=\”on\”]

View Related Projects//

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” fullwidth=\”on\” admin_label=\”Article Footer Menu – Section\” _builder_version=\”3.26.3\” border_width_top=\”1px\” border_color_top=\”#576578\” border_style_top=\”dotted\” custom_margin=\”0px|30px||30px|false|true\” custom_padding=\”0px||||false|false\” global_module=\”12073\”][et_pb_fullwidth_menu menu_id=\”98\” active_link_color=\”#f36c21\” _builder_version=\”3.26.3\” menu_font=\”|||on|||||\” menu_font_size=\”12px\” background_enable_color=\”off\” text_orientation=\”center\” custom_margin=\”0px||||false|false\” custom_padding=\”0px||||false|false\” menu_text_color__hover_enabled=\”on\” menu_text_color__hover=\”#f36c21\”][/et_pb_fullwidth_menu][/et_pb_section][et_pb_section fb_built=\”1\” admin_label=\”Article Footer Info – Section\” _builder_version=\”3.26.3\” custom_padding=\”5px||0px||false|false\” global_module=\”10650\”][et_pb_row custom_padding=\”40px||40px||true|\” custom_padding_tablet=\”30px||30px||true\” custom_padding_phone=\”15px||15px||true\” custom_padding_last_edited=\”on|desktop\” _builder_version=\”3.25.3\” background_image=\”https://flamedesign.co.za/wp-content/uploads/2019/05/flame-design-multi-disciplinary-agency-3.png\” background_size=\”contain\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][et_pb_text admin_label=\”Contact Details\” _builder_version=\”3.26.3\” text_font=\”||||||||\” text_orientation=\”center\” custom_padding=\”20px||20px||true\”]

Flame Design is multifaceted design studio based in Cape Town, South Africa. We specialise in a variety of services, including production, design, photography, publishing, digital media and art.

CONTACT INFO: Phone:+27 (0)21 462 3660, Email: danie@flamedesign.co.za, fanus@flamedesign.co.za

FOLLOW US: FACEBOOK, INSTAGRAM, LINKEDIN and YOUTUBE for more information on our offerings and the latest industry news.

[/et_pb_text][et_pb_button button_url=\”https://flamedesign.us3.list-manage.com/subscribe?u=ffa35e4ec03c1b6e6945fbc0e&id=316a71d344\” url_new_window=\”on\” button_text=\”Newsletter\” button_alignment=\”center\” admin_label=\”Newsletter Button\” _builder_version=\”3.26.3\” custom_button=\”on\” button_text_size=\”12px\” button_text_color=\”#ffffff\” button_bg_color=\”#576578\” button_border_width=\”0px\” button_border_radius=\”0px\” button_font=\”|||on|||||\” button_use_icon=\”off\” custom_padding=\”2px||1px\” button_bg_color__hover_enabled=\”on\” button_bg_color__hover=\”#89939f\”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]

The post South African agencies can afford to be more edgy appeared first on Flame Design.

The state of the South African economy means that it will take years to fix. Citizens and business owners will have to tough it out for the foreseeable future. But what does the 2019 Budget Speech mean to creative agencies?

South Africa entering a period of renewal and reflection

Minister Mboweni acknowledged that the country’s finances are in a bad state. He said that the government will need to get its affairs in order before any real growth can occur. The country is going through a period of renewal and reflection, fixing past damages while trying to stay afloat and rebuild citizen confidence.

The minister argued that South Africa needs to nurture its businesses during this period of renewal. The purpose of creative agencies is to help other brands and companies succeed. By building brands and developing meaningful campaigns, agencies have an important role to play in the growth of the economy.

Agencies can ensure that brands get through this tough transition period and deliver a return on investment for the business owners. The only way to do this is by creating effective communications and campaigns that have a direct impact on the consumer; by making advertising and marketing campaigns meaningful to the bottom line so that agencies can drive sales.

Take inspiration from the aloe

Minister Mboweni arrived at Parliament to deliver his speech, carrying an aloe in a pot. The aloe was a metaphor for South Africa – a resilient and sturdy plant that is capable of surviving extreme heat and drought. He used the aloe to describe South Africa and its peoples’ ability to endure hardship.

Agencies are similar to the aloe, too. While clients’ budgets shrink, their expectations remain the same. Agencies need to be resilient during these tough economic times, making do with whatever is available. South African agencies are among the best in the world and the work produced in the country’s creative industry is a testament to the talent employed.

This is not the first time South Africa has endured hardships. Revenues have shrunk and expenditures have increased under previous administrations, but South African agencies have emerged stronger on the other side. We just need to be smarter with our money and try to make it go further.

Going forward after the Budget Speech

While Minister Mboweni brought to our attention the issues surrounding state-owned enterprises (SOEs), the tax bracket, sin taxes and minimum wages, he highlighted the need to buckle down and press on.

The creative industry can work to raise the quality of its offerings in order to highlight its value to brands. Agencies need to drive their own success and keep their own affairs in order. This will make the industry the best that it can be – stronger, more efficient and more effective.

Agencies should strive to deliver on their promises but also manage clients expectations during these times. They also need to set meaningful objectives that will truly benefit society and South African businesses. As the economy takes time to recover, agencies can nurture it along the way.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” admin_label=\”View Related Projects – Section\” _builder_version=\”3.26.3\” border_color_bottom=\”#576578\” border_style_bottom=\”dotted\” custom_padding=\”0px||6px||false|false\” global_module=\”12072\”][et_pb_row custom_padding=\”12px||0px||false|false\” _builder_version=\”3.26.3\”][et_pb_column type=\”4_4\” _builder_version=\”3.26.3\”][et_pb_text _builder_version=\”3.26.3\” text_text_align=\”center\” header_2_font=\”|600||on|||||\” header_2_text_color=\”#f36c21\” header_2_font_size=\”12px\” text_font_size__hover_enabled=\”on\”]

View Related Projects//

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” fullwidth=\”on\” admin_label=\”Article Footer Menu – Section\” _builder_version=\”3.26.3\” border_width_top=\”1px\” border_color_top=\”#576578\” border_style_top=\”dotted\” custom_margin=\”0px|30px||30px|false|true\” custom_padding=\”0px||||false|false\” global_module=\”12073\”][et_pb_fullwidth_menu menu_id=\”98\” active_link_color=\”#f36c21\” _builder_version=\”3.26.3\” menu_font=\”|||on|||||\” menu_font_size=\”12px\” background_enable_color=\”off\” text_orientation=\”center\” custom_margin=\”0px||||false|false\” custom_padding=\”0px||||false|false\” menu_text_color__hover_enabled=\”on\” menu_text_color__hover=\”#f36c21\”][/et_pb_fullwidth_menu][/et_pb_section][et_pb_section fb_built=\”1\” admin_label=\”Article Footer Info – Section\” _builder_version=\”3.26.3\” custom_padding=\”5px||0px||false|false\” global_module=\”10650\”][et_pb_row custom_padding=\”40px||40px||true|\” custom_padding_tablet=\”30px||30px||true\” custom_padding_phone=\”15px||15px||true\” custom_padding_last_edited=\”on|desktop\” _builder_version=\”3.25.3\” background_image=\”https://flamedesign.co.za/wp-content/uploads/2019/05/flame-design-multi-disciplinary-agency-3.png\” background_size=\”contain\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][et_pb_text admin_label=\”Contact Details\” _builder_version=\”3.26.3\” text_font=\”||||||||\” text_orientation=\”center\” custom_padding=\”20px||20px||true\”]

Flame Design is multifaceted design studio based in Cape Town, South Africa. We specialise in a variety of services, including production, design, photography, publishing, digital media and art.

CONTACT INFO: Phone:+27 (0)21 462 3660, Email: danie@flamedesign.co.za, fanus@flamedesign.co.za

FOLLOW US: FACEBOOK, INSTAGRAM, LINKEDIN and YOUTUBE for more information on our offerings and the latest industry news.

[/et_pb_text][et_pb_button button_url=\”https://flamedesign.us3.list-manage.com/subscribe?u=ffa35e4ec03c1b6e6945fbc0e&id=316a71d344\” url_new_window=\”on\” button_text=\”Newsletter\” button_alignment=\”center\” admin_label=\”Newsletter Button\” _builder_version=\”3.26.3\” custom_button=\”on\” button_text_size=\”12px\” button_text_color=\”#ffffff\” button_bg_color=\”#576578\” button_border_width=\”0px\” button_border_radius=\”0px\” button_font=\”|||on|||||\” button_use_icon=\”off\” custom_padding=\”2px||1px\” button_bg_color__hover_enabled=\”on\” button_bg_color__hover=\”#89939f\”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]

The post What the 2019 budget speech means to agencies appeared first on Flame Design.

Companies that embrace this trend are employing green marketing tactics to get more consumers to buy their products. By acknowledging social responsibility and the plight of the environment, these businesses are influencing the purchasing habits of consumers. Green marketing is a valuable tool for eco-friendly businesses and products.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” disabled_on=\”off|off|off\” admin_label=\”Featured Image Section\” _builder_version=\”3.23.3\” border_width_top=\”1px\” border_color_top=\”#576578\” border_style_top=\”dotted\” border_color_bottom=\”#576578\” border_style_bottom=\”dotted\” custom_margin=\”10px|30px||30px\” custom_padding=\”10px||0px|||\” global_module=\”7027\”][et_pb_row admin_label=\”Featured Image Row\” _builder_version=\”3.25\” _dynamic_attributes=\”background_image\” background_image=\”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\” background_size=\”initial\” border_color_top=\”#576578\” border_style_top=\”dotted\” custom_css_main_element=\”background-size: 750px;||min-height: 422px;\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” _builder_version=\”3.23.3\” custom_padding=\”0px||0px||true\”][et_pb_row custom_padding=\”12px|30px|0px|30px|false|true\” _builder_version=\”3.25\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][et_pb_text _builder_version=\”3.26\” text_font=\”||||||||\” text_font_size=\”10.5px\” header_font=\”||||||||\” header_2_font=\”|||on|||||\” header_2_font_size=\”12px\” header_2_line_height=\”1.6em\”]

What is green marketing?

To put it simply, green marketing is the process of highlighting the environmental benefits of a product or service in order to get more consumers to buy it. Words such as ‘organic’, ‘sustainable’ and ‘recyclable’ are boldly branded across the product.

Brands that use green marketing tactics are proud of their mission to save the planet. They will often mention how they have changed their practices from being revenue-driven to environmentally aware. Their aim is to minimise the negative impacts of the business of the environment.

Why use green marketing?

There are various reasons why businesses choose to ‘go green’. The first major reason is to make business practices more sustainable and to be kinder to the planet. Some companies choose to go green in order to reduce expenses, such as packaging, transportation and water usage.

Businesses will use green marketing to demonstrate their social responsibility. The marketing tactic also highlights how safe a product can be for the user, noting that there are no harmful chemicals present. Green marketing is a good way to show that a business cares about its consumers and the environment.

How to become a green business

For companies to be considered green (and able to use green marketing), there are certain changes that need to be made. These are some of the most common ways that brands go green:

• Launch eco-friendly product
• Use eco-friendly packaging (recyclable or made from biodegradable materials)
• Do away with packaging altogether
• Make product recyclable or biodegradable
• Use green energy in the production of product (solar power)
• Make product from recycled materials
• Choose to only sell product locally to cut down transport costs

Brands can also decide to participate in recycling initiatives and be more conscious of their waste disposal practices. Some companies like to donate money or their services to environmental non-governmental organisations (NGOs). Green companies also take on the responsibility of educating their consumers about the environment and why it is necessary to care, through green marketing efforts.

How to integrate green marketing into a strategy

Companies that embrace the environment can easily integrate green marketing into their existing strategies. The first step is to use the regular marketing platforms (social media, online, radio, television etc.) to start communicating a green message. This doesn’t require a change in the method of marketing, simply a change in the message.

Another way to implement green marketing is to promote the environmentally-friendly aspects of the company at all points of consumer contact, such as the website, point-of-sale or newsletter. The purpose is to educate consumers about the green initiatives put in place at the company.

Some green businesses like to partner with other like-minded companies for cross-promotion. This is a mutually-beneficial marketing tactic that is used ‘for the greater good’ of the planet. Marketing efforts can draw attention to eco-friendly practices and community initiatives undertaken by the partnership.

Green marketing requires a change in mindset

Green marketing is not only about promoting eco-friendly products and highlighting environmental benefits of a business. It involves a complete change in mindset and an overhaul of business processes.

Companies will have to change their methods of manufacturing, adjust their existing marketing campaigns and overhaul their approach to waste. Green marketing is about satisfying consumer needs whilst also minimising harm to the environment.

Being green needs to become part of the company’s core identity. The business needs to be totally committed to the environment in order for green marketing to work. The benefits are certainly worth the effort. It has been found that green brands are perceived to be more trustworthy by consumers – and brand loyalty can go a long way in boosting sales and profits.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” admin_label=\”View Related Projects – Section\” _builder_version=\”3.26.3\” border_color_bottom=\”#576578\” border_style_bottom=\”dotted\” custom_padding=\”0px||6px||false|false\” global_module=\”12072\”][et_pb_row custom_padding=\”12px||0px||false|false\” _builder_version=\”3.26.3\”][et_pb_column type=\”4_4\” _builder_version=\”3.26.3\”][et_pb_text _builder_version=\”3.26.3\” text_text_align=\”center\” header_2_font=\”|600||on|||||\” header_2_text_color=\”#f36c21\” header_2_font_size=\”12px\” text_font_size__hover_enabled=\”on\”]

View Related Projects//

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” fullwidth=\”on\” admin_label=\”Article Footer Menu – Section\” _builder_version=\”3.26.3\” border_width_top=\”1px\” border_color_top=\”#576578\” border_style_top=\”dotted\” custom_margin=\”0px|30px||30px|false|true\” custom_padding=\”0px||||false|false\” global_module=\”12073\”][et_pb_fullwidth_menu menu_id=\”98\” active_link_color=\”#f36c21\” _builder_version=\”3.26.3\” menu_font=\”|||on|||||\” menu_font_size=\”12px\” background_enable_color=\”off\” text_orientation=\”center\” custom_margin=\”0px||||false|false\” custom_padding=\”0px||||false|false\” menu_text_color__hover_enabled=\”on\” menu_text_color__hover=\”#f36c21\”][/et_pb_fullwidth_menu][/et_pb_section][et_pb_section fb_built=\”1\” _builder_version=\”3.26.3\” custom_padding=\”5px||0px||false|false\” global_module=\”10650\”][et_pb_row custom_padding=\”40px||40px||true|\” custom_padding_tablet=\”30px||30px||true\” custom_padding_phone=\”15px||15px||true\” custom_padding_last_edited=\”on|desktop\” _builder_version=\”3.25.3\” background_image=\”https://flamedesign.co.za/wp-content/uploads/2019/05/flame-design-multi-disciplinary-agency-3.png\” background_size=\”contain\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][et_pb_text admin_label=\”Contact Details\” _builder_version=\”3.26.3\” text_font=\”||||||||\” text_orientation=\”center\” custom_padding=\”20px||20px||true\”]

Flame Design is multifaceted design studio based in Cape Town, South Africa. We specialise in a variety of services, including production, design, photography, publishing, digital media and art.

CONTACT INFO: Phone:+27 (0)21 462 3660, Email: danie@flamedesign.co.za, fanus@flamedesign.co.za

FOLLOW US: FACEBOOK, INSTAGRAM, LINKEDIN and YOUTUBE for more information on our offerings and the latest industry news.

[/et_pb_text][et_pb_button button_url=\”https://flamedesign.us3.list-manage.com/subscribe?u=ffa35e4ec03c1b6e6945fbc0e&id=316a71d344\” url_new_window=\”on\” button_text=\”Newsletter\” button_alignment=\”center\” admin_label=\”Newsletter Button\” _builder_version=\”3.26.3\” custom_button=\”on\” button_text_size=\”12px\” button_text_color=\”#ffffff\” button_bg_color=\”#576578\” button_border_width=\”0px\” button_border_radius=\”0px\” button_font=\”|||on|||||\” button_use_icon=\”off\” custom_padding=\”2px||1px\” button_bg_color__hover_enabled=\”on\” button_bg_color__hover=\”#89939f\”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]

The post Green marketing addresses environmental awareness of consumer appeared first on Flame Design.

Marketing and advertising is a saturated industry with too many messages competing for customers’ attention. Sometimes, alternative methods of marketing work better than traditional forms, as is the case with word-of-mouth marketing. This method comes with the added benefit of built-in trust without the associated costs.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” disabled_on=\”off|off|off\” admin_label=\”Featured Image Section\” _builder_version=\”3.23.3\” border_width_top=\”1px\” border_color_top=\”#576578\” border_style_top=\”dotted\” border_color_bottom=\”#576578\” border_style_bottom=\”dotted\” custom_margin=\”10px|30px||30px\” custom_padding=\”10px||0px|||\” global_module=\”7027\”][et_pb_row admin_label=\”Featured Image Row\” _builder_version=\”3.26.3\” _dynamic_attributes=\”background_image\” background_image=\”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\” background_size=\”initial\” border_color_top=\”#576578\” border_style_top=\”dotted\” link_option_url=\”/publishing/book-design/\” custom_css_main_element=\”background-size: 750px;||min-height: 422px;\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” _builder_version=\”3.23.3\” custom_padding=\”0px||0px||true\”][et_pb_row _builder_version=\”3.25\” custom_padding=\”12px|30px|0px|30px|false|true\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][et_pb_text _builder_version=\”3.26.6\” text_font=\”||||||||\” text_font_size=\”10.5px\” header_font=\”||||||||\” header_2_font=\”|||on|||||\” header_2_font_size=\”12px\” header_2_line_height=\”1.6em\”]

Word-of-mouth can be used in conjunction with conventional marketing practices to establish a wider audience reach and deeper connection to a brand. Customers who receive great treatment from your business are more likely to tell their friends and family about their positive experience. This form of brand promotion comes at no cost to your business.

What is word-of-mouth marketing?

Word-of-mouth marketing is the practice of building mutually-beneficial consumer-to-consumer communication. In other words, when a consumer of a brand tells another consumer about that brand, the second consumer becomes aware of the products and services of the brand. The second consumer has a higher chance of becoming a paying customer because they trust the word of the first consumer.

Word-of-mouth marketing is an honest form of advertising that capitalises on people’s willingness to share information or good experiences with their friends, families and colleagues. When a customer speaks highly of a business in their social circles, they are effectively marketing the business for free.

People will value the opinions of others that they know and will trust their judgement of a brand. Word-of-mouth marketing is a highly valuable tool and should be encouraged through improving customer satisfaction and listening to the consumers’ needs.

How can marketers use word-of-mouth?

Marketers are beginning to learn how to harness and improve word-of-mouth tactics. It can be used as a marketing objective within itself, using a customer’s voice to sell products or services. Marketers can use client testimonials and positive customer feedback to reach a wider audience.

A happy customer can be the biggest endorsement for a brand. Word-of-mouth marketing relies on the positive feedback to encourage other consumers to make a purchase. However, word-of-mouth cannot be faked or staged. The audience will view this as unethical, lazy and manipulative marketing.

Unethical word-of-mouth practices can range from impersonating an influential person or masking their identity, to manipulating the honest opinion of a real consumer. Other practices, such as infiltrating and violating real-world and online venues with branding and marketing messages, are also frowned upon.

Faking good customer reviews can tarnish a brand’s reputation in an instant. The audience will never connect with a forced message if a paid actor is pretending to be a happy customer. Word-of-mouth marketing should acknowledge on the consumer’s intelligence and ability to judge authentic feedback.

Common types of word-of-mouth marketing

These are some of the most common types of word-of-mouth marketing that are used by agencies to reach a wider audience:

• Buzz marketing – Using influencers and celebrities to market your brand.
• Viral marketing – Creating informative and entertaining messages (typically videos) that are highly shareable online.
• Community marketing – Forming and supporting niche communities that share interests.
• Grassroots marketing – Organising and encouraging volunteers to engage in personal outreach initiatives on the ground.
• Evangelist marketing – Creating advocates for the brand from community leaders who can actively spread a message on your behalf.
• Product seeding – Placing your product in the right hands and at the right time by giving samples to influential individuals.
• Influencer marketing – Similar to buzz marketing, whereby you get thought leaders and influential public figures to talk about your products to their followers online.
• Cause marketing – Supporting local initiatives that earns your business respect and support from the local community.
• Conversation creation – Coining quirky slogans, advertisements, emails and promotions that are designed to jumpstart conversations.
• Brand blogging – Writing blogs that share information and bring value to an online community.
• Referral programmes – Creating tools that help happy customers to refer your business to their friends, such as by hosting events.

Word-of-mouth marketing should never be overlooked by a brand. It can lead to exponential growth at almost no cost to the business. Companies that care about their customers and go the extra mile to improve the business experience are likely to benefit from positive word-of-mouth marketing.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” admin_label=\”View Related Projects – Section\” _builder_version=\”3.26.3\” border_color_bottom=\”#576578\” border_style_bottom=\”dotted\” custom_padding=\”0px||6px||false|false\” global_module=\”12072\”][et_pb_row _builder_version=\”3.26.3\” custom_padding=\”12px||0px||false|false\”][et_pb_column type=\”4_4\” _builder_version=\”3.26.3\”][et_pb_text _builder_version=\”3.26.6\” text_text_align=\”center\” header_2_font=\”|600||on|||||\” header_2_font_size=\”12px\” text_font_size__hover_enabled=\”on\”]

View Related Projects Below//

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” fullwidth=\”on\” admin_label=\”Article Footer Menu – Section\” _builder_version=\”3.26.3\” border_width_top=\”1px\” border_color_top=\”#576578\” border_style_top=\”dotted\” custom_margin=\”0px|30px||30px|false|true\” custom_padding=\”0px||||false|false\” global_module=\”12073\”][et_pb_fullwidth_menu menu_id=\”98\” active_link_color=\”#f36c21\” _builder_version=\”3.26.3\” menu_font=\”|||on|||||\” menu_font_size=\”12px\” background_enable_color=\”off\” text_orientation=\”center\” custom_margin=\”0px||||false|false\” custom_padding=\”0px||||false|false\” menu_text_color__hover_enabled=\”on\” menu_text_color__hover=\”#f36c21\”][/et_pb_fullwidth_menu][/et_pb_section][et_pb_section fb_built=\”1\” admin_label=\”Article Footer Info – Section\” _builder_version=\”3.26.3\” custom_padding=\”5px||0px||false|false\” global_module=\”10650\”][et_pb_row custom_padding_last_edited=\”on|desktop\” _builder_version=\”3.25.3\” background_image=\”https://flamedesign.co.za/wp-content/uploads/2019/05/flame-design-multi-disciplinary-agency-3.png\” background_size=\”contain\” custom_padding=\”40px||40px||true|\” custom_padding_tablet=\”30px||30px||true\” custom_padding_phone=\”15px||15px||true\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][et_pb_text admin_label=\”Contact Details\” _builder_version=\”3.26.3\” text_font=\”||||||||\” text_orientation=\”center\” custom_padding=\”20px||20px||true\”]

Flame Design is multifaceted design studio based in Cape Town, South Africa. We specialise in a variety of services, including production, design, photography, publishing, digital media and art.

CONTACT INFO: Phone:+27 (0)21 462 3660, Email: danie@flamedesign.co.za, fanus@flamedesign.co.za

FOLLOW US: FACEBOOK, INSTAGRAM, LINKEDIN and YOUTUBE for more information on our offerings and the latest industry news.

[/et_pb_text][et_pb_button button_url=\”https://flamedesign.us3.list-manage.com/subscribe?u=ffa35e4ec03c1b6e6945fbc0e&id=316a71d344\” url_new_window=\”on\” button_text=\”Newsletter\” button_alignment=\”center\” admin_label=\”Newsletter Button\” _builder_version=\”3.26.3\” custom_button=\”on\” button_text_size=\”12px\” button_text_color=\”#ffffff\” button_bg_color=\”#576578\” button_border_width=\”0px\” button_border_radius=\”0px\” button_font=\”|||on|||||\” button_use_icon=\”off\” custom_padding=\”2px||1px\” button_bg_color__hover_enabled=\”on\” button_bg_color__hover=\”#89939f\”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]

The post Word-of-mouth marketing is good for business appeared first on Flame Design.

In April 2018, a tweet was published by Chris Botha, the CEO of The Media Shop. “TV Clutter? A total of 529,065 spots flighted across all TV stations in March 2018. Including station promos, 938 advertisers spent R3,144,793,607 all vying for our attention & hard earned rand,” reads the tweet.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” disabled_on=\”off|off|off\” admin_label=\”Featured Image Section\” _builder_version=\”3.23.3\” border_width_top=\”1px\” border_color_top=\”#576578\” border_style_top=\”dotted\” border_color_bottom=\”#576578\” border_style_bottom=\”dotted\” custom_margin=\”10px|30px||30px\” custom_padding=\”10px||0px|||\” global_module=\”7027\”][et_pb_row admin_label=\”Featured Image Row\” _builder_version=\”3.26.3\” _dynamic_attributes=\”background_image\” background_image=\”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\” background_size=\”initial\” border_color_top=\”#576578\” border_style_top=\”dotted\” link_option_url=\”/publishing/book-design/\” custom_css_main_element=\”background-size: 750px;||min-height: 422px;\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” _builder_version=\”3.23.3\” custom_padding=\”0px||0px||true\”][et_pb_row _builder_version=\”3.25\” custom_padding=\”12px|30px|0px|30px|false|true\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][et_pb_text _builder_version=\”3.26.3\” text_font=\”||||||||\” text_font_size=\”10.5px\” header_font=\”||||||||\” header_2_font=\”|||on|||||\” header_2_font_size=\”12px\” header_2_line_height=\”1.6em\”]To simplify; over 500 000 adverts aired on South African television stations in March 2019. Almost 1000 advertisers spent just under R3,2-billion (excluding production fees) on this form of media alone. That is an incredible amount of money when you consider the effectiveness of the adverts to the audience.

Effectiveness of adverts needs to be assessed

Pepe Marais, founding partner and group CEO of Joe Public United, sums it up. “Consider this: of all those spots that flighted in one month alone, how many made an actual impact? Stirred up conversation? Moved people to such a degree that it may just have moved them to purchase?” he argues.

“One? Two, maybe? Resulting in only 0,2% of the total media spend on television in the month of March 2018, to be used to maximum effect,” he explains, adding that that is R3,19-billion down the drain in a country where 30-million citizens can barely afford to eat.

One alarming fact about the effectiveness of these adverts and the amount of money being spent on these campaigns is that few industry leaders seem to be concerned. Their focus is often on profit margins and the bottom line. The advertising industry is losing sight of its creative products in favour of profitability.

Global conglomerates are partly to blame

Over the past two decades, numerous South African advertising and marketing businesses have been purchased by large international conglomerates. These foreign advertising brands have created a profit-focused globalised system in South Africa, where deliveries and income are given more importance than creativity and connection.

“As we started to care more and more about the pennies, we stopped pushing back on market-share motivated, fear-based client demands. Because we had our own market-share motivated, fear-based demands,” says Marais. “We now needed to hang onto every single cent in order to feed the international king at the top of a pyramid scheme of our hard-earned South African rands,” he argues.

The state of the advertising industry can be changed

The advertising industry can be turned around, according to Marais. He suggests that the three key stakeholders (creatives, executives and clients) can make changes that will benefit South African advertising and the effectiveness of its campaigns.

1. Creatives need to be creative

Firstly, creatives need to take ownership of their work and start generating truly creative campaigns that resonate with audiences. The creatives need to produce content that stimulates conversation and imprints a message on the mind of the viewer.

Marais argues that creatives need to work for the love of advertising rather that for the pursuit of awards. “Put your ego in your pocket and put the fame of the brand above that of yourself. This award thing has become silly. It’s time to put that energy into adding value to the world we live in today. A world desperate for creativity,” says Marais.

It has been endlessly proven that more autonomy a creative department has, the better the advertising campaign connects with the audience. Manufacturing creative ideas is difficult, but creatives are able to know what will resonate with a brand’s audience.

2. Executives need to support creativity

The advertising industry is a product-based industry. Therefore, the focus should be on the end product that is delivered to the client, rather than profitability and the bottom line. Marais encourages advertising executives to stand for the product and the power of creativity.

“Standing for your product (just as Steve Jobs as the CEO of Apple, the most valuable company on the planet, stood for his product) is how you create healthy internal and external relationships and, dare I say, better margins. It’s how you create true value for your clients,” argues Marais.

Agency executives have an important role to play in the daily running of the business, but they should also understand the importance of the creative process in building audiences and adding value to advertising campaigns.

3. Clients need to allow the agency to do its thing

The clients are what keeps the industry alive, but they also need to trust in their advertising agency and let them work on campaigns unrestricted. If clients want to truly gain market share and make an impact on consumers, then they need to allow the ad agency to do what they do best.

“These over-governed, over-processed, lacklustre ideas by committee that adorn every inch of the media spaces available to us, both traditionally and digitally, are not only a waste of our collective sweat and the cause of many tears – not to mention the billions of rands of your shareholders – but they simply don’t work,” explains Marais.

He encourages clients to give their agencies more creative freedom. “Empower [agencies] with your trust. Show them more love. And you will find that the more you give, the more you get. Do this, and not only will they be willing to bend over backwards for you, but your brand and product will soar.” says Marais.

These changes will put the South African advertising industry back on the road to effectiveness and outstanding deliverables. Freedom and artistic expression are keys to a creative industry that resonates with audiences and enhances sales.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” admin_label=\”View Related Projects – Section\” _builder_version=\”3.26.3\” border_color_bottom=\”#576578\” border_style_bottom=\”dotted\” custom_padding=\”0px||6px||false|false\” global_module=\”12072\”][et_pb_row _builder_version=\”3.26.3\” custom_padding=\”12px||0px||false|false\”][et_pb_column type=\”4_4\” _builder_version=\”3.26.3\”][et_pb_text _builder_version=\”3.26.3\” text_text_align=\”center\” header_2_font=\”|600||on|||||\” header_2_text_color=\”#f36c21\” header_2_font_size=\”12px\” text_font_size__hover_enabled=\”on\”]

View Related Projects//

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” fullwidth=\”on\” admin_label=\”Article Footer Menu – Section\” _builder_version=\”3.26.3\” border_width_top=\”1px\” border_color_top=\”#576578\” border_style_top=\”dotted\” custom_margin=\”0px|30px||30px|false|true\” custom_padding=\”0px||||false|false\” global_module=\”12073\”][et_pb_fullwidth_menu menu_id=\”98\” active_link_color=\”#f36c21\” _builder_version=\”3.26.3\” menu_font=\”|||on|||||\” menu_font_size=\”12px\” background_enable_color=\”off\” text_orientation=\”center\” custom_margin=\”0px||||false|false\” custom_padding=\”0px||||false|false\” menu_text_color__hover_enabled=\”on\” menu_text_color__hover=\”#f36c21\”][/et_pb_fullwidth_menu][/et_pb_section][et_pb_section fb_built=\”1\” admin_label=\”Article Footer Info – Section\” _builder_version=\”3.26.3\” custom_padding=\”5px||0px||false|false\” global_module=\”10650\”][et_pb_row custom_padding_last_edited=\”on|desktop\” _builder_version=\”3.25.3\” background_image=\”https://flamedesign.co.za/wp-content/uploads/2019/05/flame-design-multi-disciplinary-agency-3.png\” background_size=\”contain\” custom_padding=\”40px||40px||true|\” custom_padding_tablet=\”30px||30px||true\” custom_padding_phone=\”15px||15px||true\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][et_pb_text admin_label=\”Contact Details\” _builder_version=\”3.26.3\” text_font=\”||||||||\” text_orientation=\”center\” custom_padding=\”20px||20px||true\”]

Flame Design is multifaceted design studio based in Cape Town, South Africa. We specialise in a variety of services, including production, design, photography, publishing, digital media and art.

CONTACT INFO: Phone:+27 (0)21 462 3660, Email: danie@flamedesign.co.za, fanus@flamedesign.co.za

FOLLOW US: FACEBOOK, INSTAGRAM, LINKEDIN and YOUTUBE for more information on our offerings and the latest industry news.

[/et_pb_text][et_pb_button button_url=\”https://flamedesign.us3.list-manage.com/subscribe?u=ffa35e4ec03c1b6e6945fbc0e&id=316a71d344\” url_new_window=\”on\” button_text=\”Newsletter\” button_alignment=\”center\” admin_label=\”Newsletter Button\” _builder_version=\”3.26.3\” custom_button=\”on\” button_text_size=\”12px\” button_text_color=\”#ffffff\” button_bg_color=\”#576578\” button_border_width=\”0px\” button_border_radius=\”0px\” button_font=\”|||on|||||\” button_use_icon=\”off\” custom_padding=\”2px||1px\” button_bg_color__hover_enabled=\”on\” button_bg_color__hover=\”#89939f\”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]

The post The South African advertising industry needs to change appeared first on Flame Design.