Choose the right digital marketing agency for your business

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It’s important to hire the right digital marketing agency for your business – one that fits with your brand image and can work with you to maximise your online presence. Simply choosing any old digital marketing agency can backfire, so make sure you do some research first and know who you’re working with. There are thousands of agencies out there, from large and expensive organisations to small startups that will cost you less. The key is in finding the right agency with the right credentials that can suit your budget. Here are a few tips that will help you to decide if a digital marketing agency is the right fit for your business.

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Check their website and content

When choosing a digital agency, the first place to look is at their own website. If the agency doesn’t have a well-designed website with a professional feel, chances are they won’t be good for your business. A proper digital marketing agency will take pride in their website and will publish content regularly.

If the agency doesn’t publish content of their own, then there’s no way to tell if they can populate your website with quality articles and videos. In this case, it’s probably best to search elsewhere as you will save yourself a lot of stress and wasted time and money.

If you can’t see the agency’s own work, then don’t hire them. They may claim to be search engine optimisation (SEO) experts, Google AdWord fundis or social media masters, but the best way to tell if these claims are true is to look at their own website and work.

Search for testimonials

Testimonials and client reviews are easy to find on the internet. A good digital marketing agency will be proud of the positive feedback that they receive from their clients and are likely to post the testimonials online.

Check the social media channels of the agency you want to hire. Even if the company doesn’t post reviews and testimonials, other people may leave remarks on their timeline. Many businesses also have a rating (out of five stars) that can be used to judge the quality of their business offerings.

See which other companies have worked with the digital agency

Many digital marketing agencies will include a list of clients of their website or social media channels. If you see that large corporates have worked with the agency, you can generally assume that they are a good company.

Big brands and multinational organisations have strict hiring policies and are bound to do thorough research before working with a digital agency. If you can see that an agency has worked with big businesses in the past, then they are likely to be good for your company.

Ask the agency for references. A good digital marketing company will be happy to give you contact details for clients and partners. If the agency is hesitant to tell you who they have worked for in the past, they might be a bad agency with few positive results.

When looking at an agency’s client list, look for other businesses that are similar to yours. This is an added bonus as it means the agency has experience in marketing your industry to the right audience. They’ll know what needs to be done in terms of getting your website out to your target market.

Ask who will be working on your account

If you have found a good agency and are keen to hire them, ask who will be working on your account. Get a rundown of the employees and the work ethic before signing any agreement. Establish how much the agent knows – if they don’t know more than you about marketing online, what’s the point in hiring them?

Ask the agency about the feedback that you can expect. Will you receive monthly reports, weekly phone calls and regular email interaction? Communication is vital so make sure you know who you’ll be working with and how often you can expect contact and feedback. Set out your expectations at the start of the whole process.

Follow these tips and you’ll soon find the perfect agency for your needs. It will be the start of a good working-relationship and your online presence will flourish as a result. Choosing the right digital marketing agency for your business ensures a good investment and a stress-free experience.

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