Social media marketing methods to beat changing algorithms

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Instagram has since reverted these changes, but similar algorithm adjustments may always take place again in the future. So, how can a business beat these changes to social media platforms? Here are a few methods of social media marketing to try that will get you more traffic.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” disabled_on=\”off|off|off\” admin_label=\”Featured Image Section\” _builder_version=\”3.23.3\” border_width_top=\”1px\” border_color_top=\”#576578\” border_style_top=\”dotted\” border_color_bottom=\”#576578\” border_style_bottom=\”dotted\” custom_margin=\”10px|30px||30px\” custom_padding=\”10px||0px|||\” global_module=\”7027\”][et_pb_row admin_label=\”Featured Image Row\” _builder_version=\”3.26.3\” _dynamic_attributes=\”background_image\” background_image=\”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\” background_size=\”initial\” border_color_top=\”#576578\” border_style_top=\”dotted\” link_option_url=\”/publishing/book-design/\” custom_css_main_element=\”background-size: 750px;||min-height: 422px;\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=\”1\” _builder_version=\”3.26.3\” custom_padding=\”10px|30px|0px|30px|false|true\”][et_pb_row padding_left_right_link_1=\”true\” _builder_version=\”3.26.3\” custom_padding=\”0px||0px||true|false\”][et_pb_column type=\”4_4\” _builder_version=\”3.25\” custom_padding=\”|||\” custom_padding__hover=\”|||\”][et_pb_text _builder_version=\”3.26.3\” text_font=\”||||||||\” text_font_size=\”10.5px\” header_font=\”||||||||\” header_2_font=\”|||on|||||\” header_2_font_size=\”12px\” header_2_line_height=\”1.6em\” custom_padding=\”||0px||false|false\”]

Share content multiple times

A lot of business only share links to their website content once. When an article or video is published to the website, a business will then share it on social media and forget about it afterwards. This single social media post can attract a few visitors, but why not post it more than once?

Successful online marketers suggest sharing your content at least six times per year – or once every two months. This means that more of your followers will see the post and click through to your website. Those who have already seen the content can simply ignore the posts on their timelines.

By sharing an article or video six times per year, a business will be able to double or triple its amount of traffic viewing the content. A lot of hard work goes into creating the content, so why not share it more than once?

Create engaging content

Most businesses have some value and expertise to share with their followers. This means that the content created for a website and shared on social media can easily be engaging. Social media platforms are placing more emphasis on comments than the likes and shares.

If more people comment on your posts, social media is more likely to show it on others’ timelines. It takes more effort for a user to type out a comment than it does to like and share. Therefore, social media channels place a higher value on your content if they can see that your posts are attracting more comments – it’s a sign that your content is engaging and valuable.

The best way to make your articles and videos more engaging is to ask questions. Direct matters to your audience and ask for feedback. When they comment on the content, reply to them and engage with them. This will keep your post active and will boost traffic back to your website.

Don’t be afraid to promote your business

At the end of the day, a business needs to make money. Whether this is through selling products or offering specialised services, a business needs to utilise social media for promotion and growth.

It’s important to include calls-to-action in your content and social posts. This will drive the audience to perform your desired task, such as buying a product or signing up for a service. Social media users won’t automatically buy something from your business just because they see your content on their timelines.

A business needs to promote itself on social media platforms and remind users that it has something valuable for sale. These promotional posts should be interspersed with regular content so that the social media account doesn’t become too sales-y.

Be social on social media

The whole point of social media is to interact with other profiles and accounts. Many businesses just use social media channels as a platform to share their own content. Companies should also engage with other accounts by commenting on their content too.

By participating on the social web, businesses can start conversations and get other users to interact with their content as well. Leaving comments on other posts will also allow users who don’t follow your business account to find you and see what you have to offer.

Social media is a highly valuable tool for businesses that are looking to expand their audience and grow the traffic on their website. Use these tips to maximise your click-through rate and beat the changing algorithms of social media channels

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